Facebook Launches Tools For Non Profits

Facebook have launched new cause-focused products in the form of fundraiser pages and improved Donate buttons for non-profit organisations.

“Fundraisers” are simply pages where non-profits can raise money for specific campaigns. The “Donate” button will now appear on non-profits’ Pages and posts, allowing users to contribute directly from their News Feeds.

The pages allow non-profits to describe their campaigns and collect donations directly. The pages will also have a progress bar showing the user how close they are to reaching their goal. Fundraisers shared in a post will also display the new Donate button.

Donate buttons on your main Pages will be place below the cover photos, working as a constant place to collect contributions from even as the Page is updated.

Organizations are still expected to be transparent and show users where the money is going

At least three nonprofit partners — Mercy Corps, the National Multiple Sclerosis Society and World Wildlife Fund are currently using these new features which are already live for a total of 37 nonprofits planning to launch fundraisers across the season.

Facebook is not charging partners at this time but plans to implement a fee to cover the costs at some point next year.

Changes to Facebook’s Local Ad targeting.

Last year, Facebook launched a new type of ad, the Local Awareness ad. These allow the user to target their ads at people within the local area.

Facebook are now improving these ads, especially for businesses with multiple locations. Ads can now include a “dynamic copy” which will change depending on the store that the user is closest to. The call-to-action button can also direct people to different stores, depending on location.

In a blog post, Facebook outlined how users could use these new features, saying:

“For example, if a cafe with multiple locations in the Bay Area decides to run local awareness ads, they could choose to automatically populate the city name in their ad copy, depending on where the people seeing the ad are. So, people in Menlo Park would see “Join us for lunch in Menlo Park,” while people in San Francisco would see “Join us for lunch in San Francisco.” Call-to-action buttons are also dynamic, so when someone clicks on the “Call Now” or “Get Directions” button, they’re connected to the store currently closest to them. This helps advertisers spend more efficiently, since they’re only connecting with people likely to visit the store and the information they share is hyper-local and relevant.”

As well as making ads more effective, this will give businesses an incentive to create multiple pages for different stores.

Facebook are also adding new data for stores in different locations, such as the busiest times, demographics and how many people have seen the ads.

Using your blog to generate leads.

Do you need ideas as to how you can use your blog to generate leads for your business? Well pay attention to this short post and hopefully we’ll be able to give you the inspiration you need!

One way to generate leads is to offer a guide or personalised report. Something that offers value / advice to your customers. A good example of this is Tarot, who offer horoscopes and “cosmic profile reports” for anyone who fills out the form on the company’s website.

Another way is to offer visitors access to resources that will improve some aspect of their life. Fitocracy, a fitness platform / app that gives people free access as long as they sign up to become members. Once this is done, they can hire coaches to help meet their fitness goals.

Maybe recommend some relevant newsletters to your audience? This is a similar approach to offering guides and personal reports, but, the main difference is the time-frame. It’s a good idea to make this process as simple as can be.

Another method is to hold Webinars (free online seminars) about topics that matter to your market / audience. Use these to ask questions of attendees. Perhaps offer these in exchange for visitors email addresses.

Think about offering perks. Say your business is in online shopping, offer free shipping and exclusive discounts to new customers in exchange for signing up.

A very common method is the Free Trial. Have people sign up / enter their email address etc in exchange for a Free Trial of a product / service that your company offers. Being able to try something helps people decide whether they deem it worth spending money on.

Quizzes / surveys directed at customers are also a good way to generate leads. Surveys take a more personalised approach and generally ask for contact details.

Finally, provide online catalogs and physical products. Again, have people fill out a form, enter contact details etc in order to download an online version of your catalog / any sales materials you might offer.

In conclusion, there are plenty of different ways to collect leads, but, make sure that what you offer in return is of equal or greater value to the information you’re asking customers to hand over.

Twitter unveils changes to the “favorite” button.

Noticed anything different about Twitter recently?

As of today (Tuesday 3rd November 2015), Twitter have changed the appearance of their favourite button. Instead of a star, it is now a heart, and instead of “favoriting” a post, you now “like” a post.

This change was made to make it a more universal process, as Twitter said “You might like a lot of things, but not everything can be your favorite.”

Explaining why they chose the heart, Twitter said: “The heart, in contrast, is a universal symbol that resonates across languages, cultures, and time zones. The heart is more expressive, enabling you to convey a range of emotions and easily connect with people. And in our tests, we found that people loved it.”

You will be able to see hearts across most Twitter platforms from today, this includes Vine and Periscope and their respective websites and mobile apps, however hearts are not yet visible on Twitter for Mac.


Getting your business started on Social Media

Do you need tips to create an online / social media presence for your business?

Well in this article we’re going to give you a few short tips to get started!

Firstly, create profiles on multiple social media platforms. Don’t just set up a Facebook and Twitter account and leave it at that. Target other platforms like Instagram, LinkedIn, Pinterest, and Tumblr. This might seem pointless, but it really is vital. When potential customers / clients google your business, they want to find as much information as possible.

You want customers to see a full list of social media profiles and not just a plain old website. They may even take to social media to ask you questions!

Next, make sure your profile is complete! This is very important, if your profile is complete or your profile is inactive, you’re not going to get much engagement or many visitors / followers. Give people a reason to follow you! The more information you give, the better. Mention the key people in your company, your location, what your business does, etc.

Next tip, allow comments on your website/blog/social media page. Commenting systems make it easy for people to interact with your business online. For websites / blogs there are a few different systems with their own pros and cons. The most well known and widely used would be Livefyre, Disqus, and Facebook Comments.

Livefyre is good for encouraging discussion. Disqus gives you more moderation features and requires users to create an account before using it. Facebook Comments, well it’s straightforward enough. It allows people to comment via their Facebook profiles.

Another simple one, add share buttons to your blog. The easier it is for visitors to share your content, the more likely they are to do so. Add share buttons to all of the key areas of your site; your homepage, landing pages etc.

Connect with your followers! It’s called “Social” Media for a reason! Now, you don’t need to reply to every comment, but, if someone asks a question, try to respond with a a helpful answer. Think of it as good customer service. Don’t be afraid to show a little personality either, it’s much better to come across as “human” than being just another company.

Finally, ask for customer reviews! People take customer reviews and opinions on board when they’re buying a product.

Hopefully this all proves useful to you!