Facebook have launched new cause-focused products in the form of fundraiser pages and improved Donate buttons for non-profit organisations.
“Fundraisers” are simply pages where non-profits can raise money for specific campaigns. The “Donate” button will now appear on non-profits’ Pages and posts, allowing users to contribute directly from their News Feeds.
The pages allow non-profits to describe their campaigns and collect donations directly. The pages will also have a progress bar showing the user how close they are to reaching their goal. Fundraisers shared in a post will also display the new Donate button.
Donate buttons on your main Pages will be place below the cover photos, working as a constant place to collect contributions from even as the Page is updated.
Organizations are still expected to be transparent and show users where the money is going
At least three nonprofit partners — Mercy Corps, the National Multiple Sclerosis Society and World Wildlife Fund are currently using these new features which are already live for a total of 37 nonprofits planning to launch fundraisers across the season.
Facebook is not charging partners at this time but plans to implement a fee to cover the costs at some point next year.